Great UX is invisible; bad UX is expensive. The damage rarely shows up as an error message — it shows up as shoppers leaving. These are the mistakes that quietly drain revenue.
Slow, heavy pages
Speed is UX. If a page takes too long, many shoppers leave before it renders. Compress images, defer non-critical scripts, and test on a mid-range phone with average network conditions, not your office Wi-Fi.
Mobile as an afterthought
Designing for desktop first and shrinking down breaks the experience for most of your traffic. Tiny tap targets, hidden navigation, and zoom-required text all push mobile shoppers away. Design mobile-first.
Weak or hidden search
Shoppers who search convert at much higher rates — if search works. Tucking it behind an icon, returning no results for typos, or lacking filters all sabotage your best-intent visitors. Make search prominent and forgiving.
Unclear calls to action
If a visitor cannot instantly tell what to do next, you have a CTA problem. Use one clear primary action per screen, make it visually dominant, and write it in plain, action-oriented language.
Hiding key information
Shipping costs, delivery times, and return policies should be easy to find. Hiding them creates anxiety and abandonment. Surface the answers before shoppers have to hunt.
Fix these and the experience gets out of the way, letting motivated buyers do what they came to do — buy.